Ever wonder what’s going on behind the scenes in Marketing and Editorial at Tule? Lindsey is here give you a sneak peek!
1. What’s your favorite part about your job?
Authors! I love working with writers. They’re creative, fun, enthusiastic, and getting to be a part of sharing their stories with readers is so rewarding for me. Collaborating with them on different strategies for marketing is the happiest challenge. I’m hanging out with Sinclair Jayne, Debra Salonen, and Tule’s Managing Editor Meghan Farrell at RWA in the photo on the right. I love working with all of these ladies.
When looking at advertising, analyzing different elements like timing, author brand, cost, and return on investments is a big piece of the job. We want to be as strategic as possible when finding our readers to get them connected with our authors and their books. BookBub has been a fantastic partner, as well as other advertisers like Ereader News Today, Robin Reads, eBook Daily… I could go on all day! In addition to ads, our newsletter, website, and social media are of huge importance, so our readers know what’s coming and never miss a release. Continue reading