Tag Archives: Sheritta Bitikofer

What is an Alpha with Sheritta Bitikofer

Alpha males. Love them or hate them, there is an appeal in a man who can take charge. Maybe there’s an instinctive drive for women to seek out a mate who is strong and confident. People admire the person who can take command in a tough situation. They’re the people who get chosen for promotions and places of leadership. However, there’s a stigma around the term “alpha male,” and it’s become synonymous with “aggressive,” “arrogant,” and even “abusive.” No pun intended that all of these words happen to start with the same letter. So, how can we separate the trope from the social stereotype? The answer: go back to the source and how the word was first used within the context of
wolf pack hierarchies.

A study was conducted in 1947 by behaviorist Rudolph Schenkel of a captive wolf pack. In this study, he observed wolves forming a hierarchy of command, with the most powerful (the alpha) dominating the lesser wolves. Out of the lesser wolves, a second-in-command, the beta, appeared to act as an enforcer of the pack. At the very bottom is the omega, the perceived weakest member of the pack, and the one that becomes more like a punching bag or initiate play during stressful moments. As subsequent studies concluded, however, this initial study was inherently flawed. The wolves of the study were not related and forced into cohabitation. This environment and these circumstances produced the hierarchy that Schenkel documented, but this is not the natural state of wild wolf packs.

In reality, wolf packs are family units. The mating pair (mother and father) is the alpha pair and is in a position of authority over the rest of the pack (their offspring). In larger packs, such as the ones in Yellowstone National Park, there are some exceptions, including the incorporation of extended family members or lone wolves that broke away from other packs. But, at the basic level, a wolf pack is a family unit.[1]

The instinctive replication of a pseudo-family structure in a captive wolf pack, however, can still help us understand what it means to be “alpha.” To be an alpha means to be willing to step up, take command, and maintain order amongst a group. In a nuclear family unit, this role falls to the parents, but outside of a familial structure, that could be anyone who fits that description. Additionally, the alpha is not always the biggest and strongest. In a wolf study conducted by Jim and Jamie Dutcher in the Idaho wilderness, out of the first litter of pups that would become the leading wolf pack, Kamots and Lakota did not match the typically understood roles of alpha and omega. Lakota was the largest wolf of the pack, but became the pack’s omega. Kamots possessed greater charisma and courage and thus became the pack’s alpha.[2] What can be garnered from this example is that the biggest, baddest dude in the room isn’t automatically the true alpha male, as social labels would suggest. As my husband likes to explain, it’s the one who has a quiet but firm presence. He’s the one who, if a crisis should suddenly occur, he’s the one people would look to for guidance, protection, and leadership. An alpha isn’t demonstrative in his role. It comes naturally.

What does that mean for us paranormal romance lovers who feel drawn to the alpha wolf
shifters that pursue the leading lady of our books? In its essence, applying the hierarchy of
alpha/beta/omega to werewolves or wolf shifters that are supposed to have existed and formed packs long before the 1947 study could be problematic for some who take scientific accuracy seriously.[3] Others who don’t know the fallacies in the study probably won’t care or prefer to enjoy the fantasy of shifters letting their inner beasts create their own kind of order in a human world.

Regardless, if you peel back the labels, what readers enjoy out of the alpha male trope is the way the character behaves and interacts with those around him, especially his romantic interest. As I’ve said, there’s a primal, instinctive attraction toward a powerful, take-charge potential mate. That mate would be able to protect them, defend them, do anything to claim them as their own. What woman doesn’t want to be able to count on their partner to be in their corner and take care of them? There are lines that shouldn’t be crossed, and usually will be crossed in the dark romance genre (stalking, borderline abuse, etc.), but that’s a topic for another day. Also in the context of feminism, an alpha male may not always be the ideal mate because of the potential for an imbalanced relationship dynamic. A counter to this argument is that a true alpha male isn’t looking for a woman to subdue or control. He’s looking for his alpha female to be his equal, not someone to fuel his ego. At the heart of it, we like our leading alpha men to be bold and secure. They know what they want, they go after it, and they fiercely cherish it once it’s theirs. We want alphas in the best sense of the word, both between the pages and in our lives.

References:
[1] https://davemech.org/wolf-news-and-information/schenkels-classic-wolf-behavior-study-available-in-english/
[2] https://www.livingwithwolves.org/sawtooth-pack/meet-the-pack/
[3] https://mackenziekincaid.com/writing/writing-werewolves-alpha-beta-omega/


About the Author

Sheritta Bitikofer writes paranormal romance with a particular fondness for wolf shifters and witches. Her stories are driven by one guiding belief: love inspires courage. Through fierce romances, unbreakable pack bonds, and the magic of covens and family, her characters fight for the lives—and loves—they deserve. Sheritta lives in northwest Florida, where she drinks far too much coffee and joyfully balances life as a wife and mother while crafting her next heartfelt paranormal love story.

Beach Reads & Happily Ever Afters: June Romance Releases

GIVEAWAY: Because who doesn’t love FREE books?

We will pick ONE winner to receive a digital book copy of one of our June 2026 releases!

Comment down below saying which book you’re looking most forward to reading! Giveaway is open INTERNATIONALLY. The winner will be randomly selected and announced at the end of the month.

Good luck and happy reading!


The Cowboy’s Unexpected Family

By Nicole Flockton

ingle mom Rebecca Dorchester swore she’d never chase another bad decision—until she packs up her daughter and her sentimental father for a risky reunion with the biological mother and half-sisters she never knew in Marietta, Montana. She definitely doesn’t need the complication of a rugged, heart-stopping cowboy who catches her little girl mid-tumble on day one. But one smoldering look from Harrison Drake, and Rebecca’s carefully guarded heart starts to thaw.

Harrison Drake’s ranch is his entire legacy—land, cattle, and the family name he’s always expected to pass down. Lately, though, the empty spaces in his life have been louder than the Montana wind. When he meets Rebecca and her daughter, he knows exactly what he’s been missing: a woman to love, a family to build.

With old wounds, family drama, and hard-won trust on the line, can Rebecca risk her heart again—and can Harrison prove that this time, love isn’t just another complication?


The Lady’s Forbidden Marquess

By Kristin Vayden

Rakes make the best husbands, or so she’s heard.

This season, Lady Peregrine intends to test that theory by choosing a rake to reform. The flirting is heady but reading between the lines is not so simple. She longs for passion and an interesting husband but discovers she’s not as worldly as she’d imagined.

Her brother fears his intelligent but stubborn sister is courting ruin. Rakes aren’t to be baited. He enlists the help of his oldest friend, Lord Hawthorne—a notorious rake–to both protect and teach her a lesson.

Lord Hawthorne avoids most polite society events. He’s not looking for a wife, but he cannot refuse his oldest friend. He intends to charm the impetuous beauty and turn the tables, hopefully changing her mind. But he underestimates the power of her sharp wit, innocence and discerning nature. She sees through his rake’s facade to his true self.The seducer is seduced, endangering his heart and hard-built reputation.

As jealous eyes watch and scheme and society judges, both Lady Peregrine and Lord Hawthorne dance on the edge of scandal if they court or if they don’t.


The Cowboy’s Pretend Bride

By Megan Crane

It was supposed to be a favor. It was never supposed to feel real.

When the Colorado ranch Finn Patrick expected to inherit is sold, he follows his sister to Cowboy Point to meet the half-siblings they never knew existed. Time to figure out what comes next.

Kitty Bennett isn’t part of the plan. Sharp-tongued, wary-eyed, and fiercely protective of her family’s beloved Mountain Mama pizza shop, Kitty has no time for distractions. Especially volcanically hot ones.

But when her otherwise wonderful landlord makes it clear Kitty needs a husband if she wants to buy the restaurant at last, Finn is the obvious choice—because nothing about his stay in Montana is permanent. They can fake the whole thing. She’s confident she and Finn are on the same page, and the plan will go smoothly.

The only problem?

Finn has wanted Kitty in every possible way. He’s wanted her since he first laid eyes on her. And he knows exactly what he tastes when he kisses her—forever. Now he needs to convince her that there’s nothing fake about them, after all.


Marked by the Alpha 

By Sheritta Bitikofer

An alpha with a storied legacy. An independent woman rebuilding after grief. Forbidden desire—for only one is human….

After her mother’s deathphotographer Erica Barrett, buys a home she and her mother obsessed over during her childhood in the quaintly historical town of Tolstone. Her magnetic next door neighbor intrigues and disturbs her. The sensual pull feels otherworldly.

Wolf shifter Dominic Beaumont never wanted to be the prime alpha of the sanctuary city, Tolstone, but when his father dies, he’s forced to step up as pack leader and prime alpha over all the wolf packs sheltering in his town. Erica’s arrival is dangerous. The attraction is fierce and instant, but duty comes first.

When revelations about Erica’s past and parentage create chaos, and she questions everything she thought she knew about herself, Dominic is her strength. But as tension builds in the pack, and his leadership is challenged, love becomes a risk that could cost him his authority, his people, and everything he’s sworn to protect.


Colton

By LaQuette

An undercover Texas Ranger, An IT specialist under pressure. An impossible choice. 

Former soldier and by-the-book Texas Ranger Colton Adams is ready to come clean. After months undercover at Restoration Ranch, he’s finally earned a shot at redemption—and the chance to tell sexy, guarded IT specialist Seneca Daniels the truth about who he really is. But before he can beg forgiveness for the lies he told to protect her, danger bursts back into their world. His mission isn’t over—and now the target is Seneca.

Ex-con Seneca Daniels came to Restoration Ranch to rebuild her life, not fall for a man with secrets. Betrayed before, she swore never to risk her heart—or her freedom—again. But when her past returns in the form of the man who once tormented her, she’s trapped between two threats: the one who broke her and the one who lied to save her.

As risks escalate and passions flare, Colton puts it all on the line to keep her safe. But Seneca’s no one’s damsel—especially when she just might be the deadliest threat of all.


Last Man Standing

By Jill Sorenson

Vanessa Nava returns to her Texas hometown as a newly divorced single mom, determined to give her imaginative four-year-old daughter a magical summer. But the serene lakeside cabin she rented? Double-booked. The current occupant is the hottest, grumpiest handyman she’s ever met—claiming it’s under construction and strictly off-limits.

Paul McPherson, a Houston native recovering from a gunshot wound, has retreated to Lost Lake to hide and heal in peace. He won’t share his safe haven with anyone—especially not the sheriff’s daughter and her bubbly little girl. Vanessa is stunning, stubborn, and way too tempting for a man with secrets.

Vanessa paid upfront and refuses to leave. She sets up camp on his doorstep, transforming mishap into lake days filled with laughter, lemonade stands, and hot summer nights—sending Paul’s buried protective instincts into overdrive.

Texas heat ignites a scorching affair neither saw coming. But when danger closes in and Paul’s cover is blown, Vanessa must decide: walk away from the summer fling… or fight for a love that could last forever?


Time’s Up, Cowboy

By Paula Altenburg

She’s a wild-child heiress intent on eluding an arranged marriage. He’s the stoic cowboy tasked with protecting her.

Malika George, a resourceful, happy-go-lucky and freedom loving daughter of privilege is trapped by her billionaire brother in Burning Scrub, a former ghost town, now exclusive Wild West Montana theme park. Malika has plans for her life that don’t include a groom she doesn’t know or like. She’s tried to run away once, but now her brother has her locked down off-the-grid in Montana so she can’t make it twice.

Full-time rancher and part-time Burning Scrub cowboy Jayce Hanson has his own marital problems. The woman he loves is marrying another man, crushing his happily- ever-after dreams. When he’s tasked with entertaining a VIP’s baby sister during her Wild West theme park adventure, he doesn’t object. He loves children and it’s not as if he’ll be having his own anytime soon.

Except the client’s baby sister is a headstrong, impulsive and beautiful woman wilder than the West, and she’s hellbent on escape. Then her fiancé shows up, and Jayce has his hands full—mostly while trying to keep his hands off.


The Cowboy’s Catch

By Stella Holt

A quarterback with a secret. A cowgirl with a past. Undeniable sparks. One small town watching their every move…

Renn Ripley has spent his career as a second string quarterback in Atlanta staying out of the spotlight until a shot at the playoffs throws him into the media’s crosshairs. One wrong headline could expose the secret he’s kept since childhood. To control the fallout, Renn heads to Sandy Point. He didn’t anticipate hooking up with  a sexy cowgirl whose kiss feels like a promise and reminds him of his ranch roots.

Miranda Sutton doesn’t get second chances in a town that remembers every mistake. Between running her family’s struggling horse ranch, watching out for her teenage brother and caring for her ill step-mother, she’s learned one hard truth: no man will rescue her. But Miranda has grit and a plan. She’s determined to forget her delicious one night indiscretion with the gorgeous cowboy stranger with the smoldering eyes even though he tempts her to abandon her no more men plan.

Falling for each other could cost them everything…or finally give them both something worth fighting for.


Her Cowboy Dilemma

By CJ Carmichael

Going home shouldn’t be this hard…

Cassidy Lambert has worked hard to build a professional career in Great Falls, far from her domineering mother and the expectations of Coffee Creek Ranch. She swore she’d never come back for good. But when a dangerous equine disease threatens the family horses—and the ranch’s future—Cassidy has no choice but to return home.

Working side by side with rugged veterinarian Dan Farley is the last complication she needs. Their first date years ago ended in disaster, and Dan hasn’t forgotten it. Now forced into close quarters as they fight to save the ranch, old wounds resurface—and so does undeniable chemistry.

Dan once vowed to guard his heart against Cassidy’s sharp edges and city ambitions. Yet beneath her independence, he sees the compassionate woman who loves this land as fiercely as he does.

As the crisis deepens and small-town ties pull tight, Cassidy must choose: the life she built in the city… or the cowboy vet who feels like home.